Retail and Grocery
How do you ensure your brand is one of the active cards within a household? If your program is new, how do you create customer loyalty for your business?
Colloquy Research has revealed that for the first time in history the number of loyalty memberships in the U.S. exceeds 2 billion, which averages to be 18 memberships per household. That’s up by 16% since the 2008 census at 1.8 billion memberships.
The Good News: North Americans are more loyal and committed to their favorite chains due to the benefits they get from loyalty programs.
The Disappointing News: The number of active members in the U.S. (8.4 per household) is still less than half the total. Yet, the value of all of those rewards, points and miles earned is substantial – almost $48 billion.
MetaSource’s Loyalty Assurance Program can help you get the most accurate, complete and cost effective customer enrollment data available.
MetaSource helps over 75 retail companies and their subsidiaries acquire new customers and manage their data on a daily basis. We provide efficient and secure technologies to capture enrollments on a launch, re-launch and day forward basis. Our clients include two out of three of the top supermarkets and 11% of the Top 100 Retailers in America.
Our solutions provide clients with critical aspects of a loyalty enrollment program. If you do not capture accurate and timely shopper data you cannot engage your customer or provide the offers and rewards that create loyalty. We also work closely with our clients and their partners to deliver content that is meaningful and relevant to your customers in order to drive increased frequency and spending.
MetaSource’s Loyalty Assurance Program is designed to provide clients with the highest accuracy of customer information that is both competitively priced and timely in its delivery.
Components of our program are as follows:
- Paper-Based Enrollments
- Kiosk-Based – Rapid Enroll™
- Online – RPS Web™
- Supplies and Fulfillment
- Data Improvement Processing
- Customer Care – Contact Center
Proven Success in the Retail Industry
MetaSource works closely with retailers of all types to design, implement and support loyalty enrollment programs for the capture of shopper data. Listed below are a few of our successful implementations.
Integrated a multi system program for a regional supermarket operation:
- Implemented chain-wide enrollment kiosks
- Kiosks delivered 98% complete enrollment data compared to 66% completion on paper-based enrollment
- Reduced turnaround time from 2 weeks to 24 hours
- Increased email addresses by more than 25%
Developed loyalty capture program for national clothing retailer:
- Helped client reach 1.6 million new customers
- Captured 6.5 million enrollments in first year
- Paper enrollments 87% deliverable, 98% after Advanced Address Repair
- Solutions helped reduce operating costs by $1,000,000
We Can Help...
Call toll-free 888-634-7684 or...