MetaSource Best Practices are the Rx for Reward Program Success
Client Background
National Pharmacy Retailer with a track record of success, established brand identity and footprint of more than 30 states throughout the US.
Challenges & Requirements
Our client operates in a highly competitive industry and wanted to ensure that partners selected to support their loyalty program are robust and provide a reliable, cost effective service. Their initial vendor launch captured millions of enrollments; however fell short of company expectations in a variety of critical areas. Needed was a partner with significant industry experience and expertise, a cost effective solution and automation to ensure data integrity. With such a partner, the client would be able to improve the timely delivery of targeted offers and rewards to more customers.
The MetaSource Solution
After a detailed selection process, our client successfully audited MetaSource and its systems and controls to ensure that customer data integrity was intact and that corruption could not occur due to human error. Furthermore, in the assessment and development stage, MetaSource’s best practices collaboration with our client resulted in a higher quality, cost-effective data capture program that was operational in 30 days.
The Result
- Loyalty-program enrollment costs were reduced by more than $325,000.
- Accuracy of critical-fields improved from 98% to above 99.5%.
- Turnaround time was reduced from two weeks to 24 hours.
- The client’s CEO and financial analysts both credit the reward program with improved profitability and growth for our client.
- Data security further assured by processing at MetaSource’s worldwide SAS 70 Type II and PCI-DSS Level 1 centers
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MetaSource’s Quarterly Business Reviews establish a platform for ongoing process improvement.