Loyalty Program Competitive Replacement
Major national Pharmacy Retailer with a track record of success, established brand identity and footprint of thousands of stores throughout the US.
Challenges & Requirements
The client operates in a highly competitive industry and wanted to maximize the efficiency and cost of their loyalty program. Their previous vendor had not satisfactorily converted enrollments quickly or accurately enough. The client decided to review potential replacement vendors with a very detailed audit. They selected MetaSource based on significant industry experience and expertise in cost effective solutions and process automations to ensure data integrity.
The MetaSource Solution
MetaSource worked with the client to define SLAs with improved customer data integrity and implemented MetaSource’s best practices which resulted in a higher quality, cost-effective data capture program that was operational in 30 days. This procedure facilitated the goal of no downtime for the program.
- Loyalty-program enrollment costs were reduced by more than $325,000.
- Accuracy of critical-fields improved from 98% to above 99.5%.
- Deliverable email addresses increased by 42%
- Turnaround time was reduced from two weeks to 24 hours.
- The client’s CEO and financial analysts both credit the reward program with improved profitability and growth for our client.
- Data security further assured by processing at MetaSource’s worldwide ASOC / AT101 (formerly SAS 70), PCI Level 1 centers
- MetaSource’s Quarterly Business Reviews established a platform for ongoing process improvement.